In the past, we have covered Attribution, Analysis. Note that this is where you specify eVars (and events) tied to a specific product in a list of products. eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. Select the Available eVars checkbox to enable the drop-down list. Adobe recommends using eVars in most cases. 14. and use different events / merchandising evars to distinguish the "primary" viewed/interacted with item with the additional suggestions? This would be a lot better for multiple reasons: 1. When you set s. The maximum length for this field is 100 bytes. Go to the Rules tab, then click the desired rule (or create a rule). Click Analytics > Admin > Report Suites. The format being: [category (optional)];[product name];[quantity (optional)];[Price (optional)],[events (optional)];[merchandising eVars (optional. Using a namespace rather than a friendly name allows the same user identity block to specify the correct variable for multiple report suites. In this example, you would have two internal search phrase eVars and just have. Merchandising eVars are a great way of storing product-level context data. Without seeing your implementation this could be hard to diagnose. event1. Pages: 360. First, we need to call Omniture Client Care and ask that Merchandising be enabled for the appropriate eVar (eVar1 in this case). js code is the core JavaScript library that powers Adobe Analytics. Experience Cloud AdvocatesThanks . If a product name includes a comma, AppMeasurement parses it as the start of a new product. products without a. Merchandising eVars. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Open your JS console on your website and paste this into the console. 4. Product. The AA Product String Extension takes care of all of the formatting. Cannot be set on Merchandising eVars I2 Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. Adam packed so much into this session that it was difficult to keep up, including Merchandising eVars, Abandoned revenue and Classifications. if those merchandising eVars are mapped to specific events it might have an impact on how the data is presented in the report. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. Thank you. category;product identifier;quantity;price;merchandising events;merchandising eVars . For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. . Step 6. without that, any information sent to price or quantity - 608679Harry, thank for your input. We need to - 608679Marketing Channel processing rules determine if a visitor hit meets the criteria assigned to a channel by processing every hit a visitor makes on your site. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with. We don't need price or quantity at this stage, and let's just ignore category for the moment . Click Adobe Analytics, then click the New Profile button. Its primary purpose is to segment conversion success metrics in custom marketing reports. For example, suppose someone is looking at shoes,shirt on one page, and on the next page they’re looking at shirt,socks. A very simple example which is given even in adobe docs is - Say a regular eVar captures search term. So the last search term entered, last banner clicked, or last promotional page viewed before a purchase will have the. Read real-world use cases of Experience Cloud products written by your peersThanks for the detail response and links to classifications. . To design your PFM solution, start by thinking of the different ways a client can add an item to their cart. d_dst. We don't need price or quantity at this stage, and let's just ignore category for the moment . The query below returns a merchandising eVar and event for the first product found in the productListItems array. What is a Merchandising eVar? The Merchandising eVars feature allows you to assign the current value of an eVar to an item when an event is successful. Hi Irina, It is less an issue with merchandising eVars and more the current limitation with processing rules to alter the product string. 100 bytes. Now we want to implement revenue tracking. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. Products variable with merchandising eVars and product. here are some good resources to read more about: Implement a merchandising variableIn Data Feeds, the post_product_list column may contain the merchandising eVar instances. i will use an other kind of separator maybe "+" to combine my data on this merchandising evar. eVars (optional): Merchandising eVars tied to the product. We use the method "s. I will suggest you to a merchandising eVar in this scenario & pass the product name when you are setting the event. 2. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying. This provides robust product string support, which you can read more about in the Adobe Analytics Compontents guide . A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). This current value is held itself to the item even if new values are combined for the particular eVar Stay tuned! Latest Questions are Updating. As a best practice, it is always recommended to include the variable number. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. 18. eVar1, productListItems [0]. Action SequenceThanks a lot for reverting Eric. Merchandising eVars enable advanced analysis techniques, especially in the context of eCommerce-related attribution. Internal Search Phrases-Merchandising & Internal Search Phrases). eVar is being set on the pageLoad. For example, users will be able to easily measure the value associated with gift certificate. events = "event123". Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). s. Not already a member? Join now to receive details of all out upcoming webinars. After they are enabled, your users will see a new set of Media reports in the Analytics menus. Delimit multiple merchandising eVars with a pipe (|). If you have a solution design document, most dimensions specific to your organization end up as eVars, additional to the default dimension available with Adobe Analytics, like ‘Page Name’, ‘Referring Domain’, ‘Channel’. based on your smaple code ( ";12345;1;10. Currently we have evars and success events set up on various paths leading to the both events listed above. Product Finding Method is a typical Merchandising variable, and I would expect that to be the approach for the implementation. Conversion Variables (eVars) overview. Back on the Product Profiles page, click the newly created profile, then click the Permissions tab. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. This variable is typically set on individual product pages, shopping cart pages, and purchase confirmation pages. eVar1 : sku. The rules are processed in the order that you specify, and when a rule is met, the system stops processing the remaining rules. the merchandising eVars allows you to "stick" variables to a specific product, eg. For example, if the ID is in different eVars in some of the report suites, or if the friendly names don’t match (such as when the friendly name has been localized for a specific report suite). This is super usefulYou definitely want to use Merchandising eVars for the additional items you want to track. Unless you are wondering about Conversion vs Product Syntax? But Conversion Syntax would be something like. Hi , Good Morning Thanks. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. If you want to use merchandising eVars. I suggest that you use - 574821Reports & Analytics is the only tool that supports rollup reports, and Adobe no longer recommends using rollups. We’ll call these “add to cart location” and give that its own eVar. you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on the same call (Analytics track event). 2. RimIn the traditional implementation, we would have relied on merchandising eVars which we append to the s. Adam Greco reviews the basics of Merchandising eVars. May 25, 2021: Updated the. Return a merchandising eVar and event. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). Likewise, we can define up to 250 (depending on contract) custom Evars if the builtin Evar set isn’t enough to meet. in fact, Processing Rules cannot see or update the Products List at this time (which is why you need to send it directly, and also why any paired events for. products in AppMeasurement and the Analytics extension custom code. Hi Ok, Let me explain our actual requirement. . Hi, I need to collect a lot of data on the confirmation page such as delivery option, delivery store, delivery state, payment option, promo code used, etc. Some dimensions, such as eVars, persist dimension items past the hit they are set on. I appreciate for your time thank you. product, merchandising eVars, etc. eVars (optional): Merchandising eVars tied to the product. It is a multi-value variable, meaning you can send multiple products in the same hit and Adobe parses the value into separate dimension items. products populated. like I said above, I leave the default "all". products populated. The first option is to set two eVars – one with Merchandising and one without. I have the below product string on purchase which currently works fine. Merchandising eVars. I have a question about merchandising evar. To design your PFM solution, start by thinking of the different ways a client can add an item to their cart. Normally what I do, is a use a variable, like you did (line) and populate in the values in the format the s. Merchandising events, like their categorical eVar cousins, are designed to increment metrics that are specific to a given product ID. Admittedly, the products variable is the most complicated one. product variable: s. As noted for custom events, multiple merchandising eVars may also be set here. Thanks, Judy. In my opinion, the closest you can get is with Merchandising Evars as they are tied to the product till purchase and can be set multiple times during a visit. It has been implement using conversion variable syntax. getVar ('data element name'); Or you can set the code reading the data layer. Admin. Admin. Next in Adobe Analytics go to the Admin section under conversion and add classification and then upload your data. - 236514List eVars. d_mid. Previous page. Standard eVar allocation setting Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Use evar: If your value is more than 100 char but less than or equal to 250 characters. If you ran the automatic setup, a set of channel and rules were automatically defined for you. Before using eVars in your implementation, make sure that you. g. . "s" is the Adobe Analytics AppMeasurement object, did you have your Adobe Analytics extension configured to "Make tracker globally accessible"?Hello everyone, Today I would love to hear about your personal experience back when you were learning to implement, use, or maintain Adobe - 431811A report that shows the number of unique values for eVar7 will now show one more unique value than it did previously. eVar21: 00001113-1; Product 2 Category: 00001113-3 [no product] [no quantity] [no price] [no events] [no eVars] Product 3 [no category] Product ID: 1880; Quantity: 1; Price: 15. - 574185to gain points, level up, and earn exciting badges like the newA deep dive into the concepts behind merchandising eVars and how they process and allocate data. Question. Merchandising eVars. Merchandising evars: allows users to get detailed reporting on merchandising attributes, such as popularity of products by size, color, brand and other attributes. . event1to100. Steen Rasmussen will share some of his conclusions. is product ID eVar or prop? Thankyou for sharing the information I really appreciate for your time. Values can be concatenated for reports, and events can be set. 00;;eVar5=Item2") I created - 608679Read real-world use cases of Experience Cloud products written by your peersThank you, I'll look at this. Instead, consider using a global report suite with multi-suite tagging or virtual report suites. Not already a member? Join now to receive details of all out upcoming webinars and content. For instance, sometimes you need to set s. 2083 bytes. . To learn more, take a look at the links below! And, special thanks to @brian_au . A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). Firstly, your code for traversing adobeDataLayer looks cumbersome and possibly incorrect (from an ACDL perspective). This variable lets you report on customer activity using your own unique identifier. In Adobe implementations, attaching an eVar value to the s. products string. You do not need to map the products variable using processing rules since it is set directly on the image request by the SDK. Question. How to Plan Your Product Finding Methods. Values can be concatenated for reports, and events can be set. . Based on your screenshot, I agree with @Jennifer_Dungan that Merchandising eVars are your best solution. - 574185I'm not uploading merchandising evars. In Analytics, run the migration tool (as described in Migrate Analytics user accounts. Title: (Required) Enter a descriptive title to identify the Tag. (Gets set with report-suite-based server-side forwarding) Set to the report suite IDs passed in with the hit to Analytics. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. For example, if you are plotting products, cart additions and orders, you can see which products have a. category;product identifier;quantity;price;merchandising events;merchandising eVars . here are some good resources to read more about: Implement a merchandising variable However, Conversion Syntax Merchandising eVars are a bit different in that this allocation is set at the product level when the Merchandising eVar value is “bound” to the product at the. Edition: 1st. We use merchandising evars when we want to allocate credits at product level. You can do pathing on eVars, including merchandising eVars and listVars (variables that can have multiple values per hit, such as products, listVars, merchandising eVars and list props). category;product identifier;quantity;price;merchandising events;merchandising eVars . Anything above will be truncated. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. However, repeats cannot be removed from Flow visualizations that include multi-valued dimensions, such as listVars, listProps, s. For example, if you have an array variable named product_discount that you want associated with each product in the product string, a merchandising eVar mapping will create the s. Differentiating Test Products. ). Custom Events & Merchandising eVars. Merchandising Variables / eVars. js a part of this JS code? I mean where, why and how do we use it? 2. products, then it's an eVar (more specifically, a Merchandising eVar, as mentioned). Examples The AA Product String Builder provides the ability to create product strings representing everything from the simplest Product Viewed event to the most complex Order Placed. When you click Migrate, user are linked to the Enterprise ID/Federated ID account in. Click one of the permission line items. For example, eVar12 will be copied into eVar12 in all destination report suites. . In the above examples this would be: Value 1 = Module Name. Great! I'm glad its working now - 608679NO, I have not enabled this optionMerchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. analytics. on the implementation side-of-things (and not. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. eVars typically include internal search terms, A/B testing, campaign/promotion tracking, merchandising categories, and user types. . Hi, I have a question about how to format the product string when there are multiple products, with multiple merch eVars. On the purchase event, you will need to change: cdata. Step 6. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Merchandising eVars. Use evar: If your value is more than 100 char but less than or equal to 250 characters. In this case, Logged In, obviously. This setting gives you the option to include or exclude repeated instances, e. Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . Map data sources to these destinations to send commerce data to SiteCatalyst. The query below returns a merchandising eVar and event for the first product found in the productListItems array. customDimensions. If you use this container on a value that persists, such as an evar, it pulls in every hit where that value is persisting. Analytics. value FROM adobe_analytics_midvalues. If you search for item A, go to product A page (price $50), add it to cart. If you have a solution design document, most dimensions specific to your organization end up as eVars, additional to the default dimension available with Adobe Analytics, like ‘Page Name’, ‘Referring Domain’, ‘Channel’. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. See full list on experienceleague. Some standard metrics have been renamed from Adobe Analytics: Visitors =. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. . no need for fancy data stitching. . and use different events / merchandising evars to distinguish the "primary" viewed/interacted with item with the additional suggestions? This would be a lot better for multiple reasons: 1. Adobe recommends using eVars in most cases. Events. Merchandising eVar are assign to a customer and to a specific. See Dimension Overview for more information. Standard eVar allocation setting Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. List eVars; Merchandising eVars (in context of events) This is just the tip of the iceberg with Containers and Segments. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. but I haven't done a lot with specific event mapping. Eva's couture redefines fashion to the next level by adding a touch of elegance, class, and a unique style to your everyday and. Can you see the settings of your eVar configuration? Here is some info about Merchandising eVars: all, We use the "product syntax" variety of merchandising eVars in a few places. It can be standalone too, e. Product String Merchandising Evars - For each product syntax merchandising eVar, we must select the eVar number and the path within the product collection to its value. . Join here:. Thank you! - 608679Hi there, You do have a lot of options so it can definitely cause confusion - sorry! I'll try and explain based on your two options: Option 1: Currency Events: Currency events (as shown here: Compare counter, incrementor, and currency events ) are basically just regular events that can accept 2 d. Email : info@evarcollections. Much of this data is sent automatically via the E-Commerce Extension. . I was simply using pseudo eVars as placeholders. Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. I would like to add currency events and merchandising eVars. . It appears that only search terms which were followed / resulted in binding events are being recorded. I used extremely simple products notation: s. Segmentation: If the segment criteria includes a variable with a high number of unique values, values captured under low-traffic are not included. You'll note that I'm includi. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. (Also , "evar2" should be capitalised as "eVar2" in your example s. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. . Its primary purpose is to segment conversion success metrics in custom marketing reports. Examples include list vars, list props, merchandising eVars, and marketing channel detail dimensions. Now we want to implement revenue tracking. customDimensions. . These fields are included in the Adobe Analytics ExperienceEvent Template. Its primary purpose is to segment conversion success metrics in custom marketing reports. i want to implement a merchandising evar (evar100) and i would like to know what kind of separator can i use to separate different value in the same evar. Learn about the Adobe Analytics Product String tag extension in Adobe Experience Platform. A rollup report is a simple aggregation of data from multiple report suites, without deduplication or any segment or data breakdowns. Marketing Channel Manager; Marketing Channel Processing Rules; Marketing Channel Classifications; Marketing Channel Expiration;. Topics: Dimensions. The Visit container is the most commonly used container because it captures behaviors for the entire visit session once the rule is met and lets you define which visits you want to include or exclude in building and applying a. To design your PFM solution, start by thinking of the different ways a client can add an item to their cart. When using a prop or evar which is not present in every page (e. events. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding. Go to the Rules tab, then click the desired rule (or create a rule). Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. In this case, Logged In, obviously. Add Changed Resources and Build for Development. Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. I have a few that I can use to play - 574185Adds merchandising eVars to the products variable. New in-depth discussion of Merchandising eVars: July 15, 2021: Added new documentation on the new Adobe Analytics landing page: June 2021: June 15, 2021: Updated Marketing Channels best practices: June 3, 2021: Updated the documentation to better explain Data Feed Implementation and here. . - 546109Custom Events & Merchandising eVars. Evars are inextricably linked to ‘Success Events’ in Adobe. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. Product data Adobe provides you a variable to send products data and I would advise you to use it instead of using eVars/props. In the Enabled column,. Setting these eVars up to stored as text, you would be able to break down the individual values per product separate from the revenue collected as a whole. The break down by an existing merchandising evar didnt workOh. . Difference #1 - eVars can be set to persist past the current hit. Configure the Tag. eVar3 : subcategory. Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . Merchandising eVars; Marketing Channels. Test on your website. Essentially, here is the Products String as - 608679Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Read real-world use cases of Experience Cloud products written by your peersConversion Variables (eVars) overview. For example, in a referring domain, if the user types a URL or clicks a. Amazing SDEC webinar with Adam Greco discussing about Adobe's Merchandising eVars! If you want to learn more about the key areas of Digital Analytics (Adobe Analytics, Google Analytics, Data. Values can be concatenated for reports, and events can be set. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding methods. SELECT productListItems [0]. 1,099 likes · 6 talking about this · 124 were here. For information about how to assign product profile admins, see the “Manage product profile admins. How to Plan Your Product Finding Methods. Bots typically don’t add products to a shopping cart or check out. I was simply using pseudo eVars as placeholders. put("&&&events", - 608679I agree with . You do not need to map the products variable using processing rules since it is set directly on the image request by the SDK. Hi all, I have a merchandised eVar which captures a search term. 3 and eVar25=”caps” for example Currently we have evars and success events set up on various paths leading to the both events listed above. Shows how to remove/discard an event from a hit using Processing Rule, without implementing a change on the page. You can do pathing on eVars, including merchandising eVars and listVars (variables that can have multiple values per event, such as products, listVars, merchandising eVars and list props). Activating Data – Defining the Return on Analytics | Steen Rasmussen. Choose the event or eVar you need to set from the dropdown. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying whether the already-existing contents of the products variable will be changed/moved/deleted. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. Product profile admins are ideal for team leads or managers who need to grant and manage access to Adobe Analytics for their team. No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. Merchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. products string allows you to associate an eVar with the products. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple products. In some limited scenarios, low-traffic values can still appear. 0. Choose the event or eVar you need to set from the dropdown. Action Sequence eVars are custom variables that you can use however you like. However, Adobe has improved eVars to an extent that they now fulfill almost all. Add the Tag. Specifies a unique ID that can contain only alphanumeric characters. New in-depth discussion of Merchandising eVars: July 15, 2021: Added new documentation on the new Adobe Analytics landing page: June 2021: June 15, 2021: Updated Marketing Channels best practices: June 3, 2021: Updated the documentation to better explain Data Feed Implementation and here. Dozens of conditional statements can fit inside a single processing rule, allowing your organization the ability to populate all eVars in a report suite without running into the processing rule limit of 150 rules. Props can be copied to eVars. We want to see till how many reviews on a products impacted conversion ratei. products string. event1. Launch ExtensionsConversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. For 1 out of 3 tests a break down by exisiting evar didnt work. Product Review Count Metric1 (unique Visitor) Metric2 (Orders) Metric3 (. Using Context Data Variables in Reporting. 3. ANIME & MANGA NOVELTY GIFTSRead real-world use cases of Experience Cloud products written by your peersMerchandising eVars. You can set them as normal eVar syntax or in the product syntax. 3 and eVar25=”caps” for exampleCurrently we have evars and success events set up on various paths leading to the both events listed above. Syntax: 'Conversion Variable Syntax'. You are right to be concerned with the workaround as it will not work in the manner you intend since eVar64 will be outside the product string and the event allocation will be off. Real-Time understands trends in your data from minute to minute,. products=";sampleproduct"Merchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. These are the delimited sections you can provide: Product name (required): The name of the product. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. g. if i understood correctly, i have to avoid "|", ";" and "," . Create Marketing Channel processing rules, which determine if a visitor hit meets the criteria assigned to a channel. Email: Van Con TrinhEvar Collections LTD is a registered company Company number : 14559590. Enter the path to the appropriate data layer variable using the same syntax described above. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. products=";productId1,;productId2" Product ID can be your SKU. evars. Merchandising events The Merchandising Events setting allows you to set eVars and events on a per-product basis within the “products” string, and supports increment and currency events. Finally, some changes to the way merchandising eVars are presented in data feeds have been rolling out to customers over the last few quarters that make them even more complicated. Props can be copied to eVars. Exists: Several selections are available, including: Does Not Exist: Specifies that the hit attribute does not exist on the request. . How can I add a sample event to the below logic? I want to add event 1=2. - 190101Create Marketing Channel processing rules. Action SequenceMerchandising eVars have a very specific use case and aren’t used very often. products string.