There are two different ways of analyzing marketing data inside Google Analytics: dimensions and metrics. For example, to identify the impact that users who searched the "books" category had on your business, go to Behavior > Site Search > Search Terms, select Site Search Category as the primary dimension and click the "books" category in the table. Study with Quizlet and memorize flashcards containing terms like Quantitative metrics are often grouped under the heading of sentiment analysis. 1000 mm. Match. Study with Quizlet and memorize flashcards containing terms like Google Analytics can collect behavioral data from which systems?, The Analytics tracking code can collect which of the following?, To track website behavior data with Google Analytics, which steps will you need to complete? and more. However, it is wiser to apply new filters to test views. Learn. The following are a few of the different types of hits that Google Analytics will track: Pageview Hit – This refers to every time a page is viewed, regardless of whether a visitor has been on that page previously. Online point-of-sales systems. D) Metrics are quantifiable measures. True or false: only 15% of CMOs have been able to quantify the impact of social media. --The numbers in a data set often paired with dimensions. Of these 5-10, select 1 or 2 as your primary metrics. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two data ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. When a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. The value of the index should be between 1 and 200. There are two different ways of analyzing marketing data inside Google Analytics: dimensions and metrics. annie_chabak. The Evolution Of Search & SERPs 2024. A dimension that can help you analyze site performance. Learn. (select all answers that apply) 1. 3. A temporary or persistent cookie is dropped onto the user's browser 4. Study with Quizlet and memorize flashcards containing terms like What are the steps in creating a measuring plan?, What does KPI stand for?, Are KPI's automoatically tracked as goals in GA? and more. A report that offers information about your audience. Custom Filter B. Once located, click the “Connect” button to continue. , What does Google Analytics call a URL that passes data parameters for reporting?, When does Google Analytics tracking code send a. Peter tags an email campaign with utm_medium=email. Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In Google Analytics, what is the "Bounce Rate"? and more. For your digital marketing efforts to succeed, you need. Click the card to flip 👆. b) The dates in your date range. conduct research regarding what has been done regarding the planning process in the past. The component of the Google Analytics platform that manages how your data is processed. Metrics are quantitative measurements. The main website actions users take that accomplish stated business goals3. But without context, numbers are just numbers. For example, if you select "City" as the primary dimension and "User type" as the secondary dimension, and data exists for New York, Lima, and Berlin, the table will have six rows: New York, new users; New York, returning users; Lima, new. d. Whenever you create a custom parameter, you need to create a corresponding custom dimension or metric so you can see that data. This metric measures the average time a user is engaged on a page. Test. 3) Optimize allocation of marketing budget. Definition. If you wish to see if report data is performing above or below the website average, which Google AnalyticsStudy with Quizlet and memorize flashcards containing terms like analytics, 3 types of media, systematic and more. Off-site analytics: usually offered by third party companies (i. a) The percentage of sessions that result in a site registration b) The percentage of sessions that are unique c) The percentage of sessions which contain three or more pageviews d) The. Google Analytics collects data from your websites and apps to create reports that provide insights into your business. -category. Fill in the blank: In data analytics, the data ecosystem refers to the various elements that interact with one another to produce, manage, store, _____, analyze, and share data. Study with Quizlet and memorize flashcards containing terms like In Google Analytics, what is a "metric"?, In Google Analytics, what is a "dimension"?, True or false: Once Google Analytics processes data, it's stored in a database where it can't be modified. Phase 2: Analyze the Metrics. The number of times unique users. Real-time reports C. What is a "metric" in Google Analytics?--A dimension that can help you analyze site performance--The dates in your date range--A segment of data separated out in a report for comparison. Study with Quizlet and memorize flashcards containing terms like compile, aggregate, configuration and more. The role of HR in supporting step 1, understanding the planning legacy, of the strategic planning. True. If you had 1,000 engaged sessions and 10,000 total sessions, your engagement rate would be 10%. Match. Study with Quizlet and memorize flashcards containing terms like A pageview hit will be sent by the tracking code to google analytics every time a user:, the following is required if you want to use multi-channel funnels:, which of the following would NOT be a valid metric-dimension combination and more. -label. a. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately (T/F), What does google analytics call a URL that passes data parameters for reporting? A tag A hit A dimension A metric, When does the. What is a “metric” in Google Analytics? A segment of data separated out in a report for comparison; The dates in your date range; A dimension that can. Study with Quizlet and memorize flashcards containing terms like A collection of 1,000 images is considered structured data. executive summary of metrics and graphs. Social media traffic D. -Metrics help determine if goals are being achieved. Ecommerce. For students. Date range comparison D. Study with Quizlet and memorize flashcards containing terms like Which of the following features are only available for Analytics 360 properties? (select three), Which feature is unique to Roll-Up Reporting Properties?, Which features need to be configured within the views of your new Roll-Up Property? (select three) and more. Start studying Google Analytics: Metrics and Dimensions. The Engagement overview report is a pre-made overview report that summarizes your engagement data. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. Study with Quizlet and memorize flashcards containing terms like What is the URL parameter that auto-tagging appends to an AdWords destination URL?, The Measurement Protocol is a standard set of rules for collecting and sending hits to GA. Study with Quizlet and memorize flashcards containing terms like You can use filters to limit or modify the data in a view. , According to the Gartner Analytic Ascendancy Model, what category of questions does the following website. A metric that companies use to measure the willingness of customers to recommend a company products or services to others Buyers journey & Objective Awareness: Create Awareness Consideration: Generate Demand Decision: Drive Conversion Adoption: Delight Customers Advocacy: Inspire evangelismStudy with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. 4. Dimensions are attributes, or categories, of data. False. Increase email click rates: The number of people that click on links included in your sent email. 1. You may assign multiple properties to each account, so you can collect data from different websites, mobile applications, or other digital assets associated with. This metric measures the average time a user is engaged on a page. Step #3: Connect to Google Analytics . An attribute of a user or a session. For meaningful analytics, segmentation is necessary, and I encourage you to view the following metrics by traffic source. Whether you are preparing for a certification exam or just want to. The metric Pages/Session is the average number of pages viewed per. If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count? 3. It should be one of the first ones that appear on the screen. The dates in your date range. Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page. what are the six things real time summarizes. Study with Quizlet and memorize flashcards containing terms like Auto-tagging is used to collect data from which kinds of traffic? A. Traffic, specifically number of visits, is a fundamental. b) The dates in your date range. The main website actions users take that accomplish stated business goals3. Search engine traffic other than Google C. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics Using the Measurement Protocol you can: A. Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In Google Analytics, what is the "Bounce Rate"? and more. What can you do with audience triggers? a. 1 km. Study with Quizlet and memorize flashcards containing terms like How to Switch between different views?, how to switch different accounts, Where are my notifications?? and more. 4. Google Analytics Data Collection. The Evolution Of Search & SERPs 2024. Dimensions BrowserStudy with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. A list of keyboard shortcuts for measurement tasks in Google Analytics. Google Data Analytics Flashcards Quizlet is a set of online flashcards that help you learn and review the key concepts and skills of data analysis using Google tools. general web browsing behavior it's standard across analytics platforms. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems? - E-commerce platforms - Mobile Applications - Online point-of-sales systems - Systems not connected to the Internet, To collect data using Google Analytics, which steps must be completed?(select all answers that apply) - Install Google Analytics desktop. return on marketing investment is what type of marketing metric? strategic. Q. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status?, Which kinds of hits does Google Analytics track?, To recognize users across different devices, what feature must be enabled? and more. By the quality of your audience we mean whether. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as member status?, Which kinds of hits does google analytics track?, To recognize users across different devices, what. Universal Analytics. What happens when this setting is enabled? -Events can be associated with signed-in users to enable cross-device reporting -Events from your mobile app can be combined with your existing website data -Conversion reporting for the web data stream uses machine learning to distributes credit across channels -Additional events are collected from. When does the Analytics tracking code send a pageview hit to Google Analytics? Every time a user loads a webpage with embedded tracking code. Looking for more answers to the Google Analytics exam? We have a series of questions and answers to help you out throughout your journey. A Google Analytics report is made up of dimensions and metrics. So, here are four types of Google Analytics goals: 1. Study with Quizlet and memorize flashcards containing terms like To collect data from two websites with different URLs using a single google analytics property, what feature must be set up?, Filters nay be applied retroactively to any data that has already been processed. d) The numbers in a data set often paired with dimensions. The market leader and most commonly used program is the free version of google analytics. As the online landscape grows in size and complexity, these. 1 / 40. About Quizlet; How Quizlet works; Careers; Advertise with us; Get the app; For students. You can change your attribution settings in Attribution Settings on the Admin page. 1) The site is a machine, each page has a purpose. Study with Quizlet and memorize flashcards containing terms like Steps to implementing a google analytics tracking code into your website, For a dimension or metric to work on a page do you have to copy and paste the javascript code into the html or should it work automatically?, Difference between dimensions and metrics and more. Benchmarking allows you to compare your site's Analytics data, including visits, page views, bounce rate, average time on site and other metrics against data from other participating Websites. For example, to identify the impact that users who searched the "books" category had on your business, go to Behavior > Site Search > Search Terms, select Site Search Category as the primary dimension and click the "books" category in the table. You must set up ecommerce events to populate ecommerce metrics. What does the "Users" metric measure? A. Pageviews is a metric defined as the total number of pages viewed. For cross-domain tracking, use the same UA number on each site. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? Custom Filter Event Tracking Custom Dimension Custom Metric, What kinds of hits does Google Analytics track? Pageview Event Transaction All of the above, To recognize users across different devices, what. construction: sales revenue as a percentage of market sales revenue. Each Google Analytics account has at least one "property. The percentage of total site exits D. g. User Experience. About us. Create new events based on existing event parameters d. About Quizlet; How Quizlet works; Careers; Advertise with us; Get the app; For students. What is a "metric" in Google Analytics? Click the card to flip. One of the greatest benefits (at the same time a challenge) is the flexible data model. Impressions, Clicks, Conversions, Revenue, Cost, and CPA. The 2016 statement of changes in stockholders' equity stated that$2,000 of dividends were paid to investors. 3. 4. What is a "metric" in Google Analytics? a. The Cost Analysis report shows metrics for "google/cpc" (Google Ads) and any other channel for which you upload cost data. a. - Users who viewed a webpage, then watched a video. Top of Mind Awareness (ToMA) Study with Quizlet and memorize flashcards containing terms like Which of the following is social media ROI by revenue formula?, True or False: Only 15% of CMOs have been able to quantify the impact of social media. Work with Google Analytics: Monitor metrics • 5 minutes; Work with Google Analytics: Create Explorations • 4 minutes; Work with Google Ads metrics • 2 minutes; Link Google Ads to Google Analytics • 3 minutes; Export Google Ads and Google Analytics data • 2 minutes; Cady - What an analysis of metrics can tell you • 3 minutes; Wrap-up. Often, larger companies will create a subgoal for each of their lines of business. Create a brand new Instagram Business account, specifically to be used in Hootsuite. How to find mobile customers. Buzzsomo, Prowly, Social Searcher. 2) Landing page improvements. Content groupings allow you to view and compare aggregated metrics by content group name, as well as individual URL, page title, or screen name. Study with Quizlet and memorize flashcards containing terms like What are macro-conversions in a measurement plan? (review Unit 1, Lesson 5) 1) The metric data used to measure business success 2) The main website actions users take that accomplish stated business goals 3) The secondary website actions users take that lead to main actions 4). 1000 m. It replaces Average Time on Page as a metric in Google Analytics 4; Average Time on Page metrics recorded only time that a user spent on a page during a session, regardless of if the user engaged in any events (link clicks, scrolling, etc. After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data? You can use conversions for ad campaign bidding, and audiences to target ad campaigns You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance You can use SQL to query your data to answer. The numbers in a data set often paired with dimensions. Study with Quizlet and memorize flashcards containing terms like Google Analytics can collect behavioral data from which systems?, to track website behavior within Google Analytics, which steps will you need to complete?, the Analytics tracking code can collect which of the following? and more. 1 / 24. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. Prepare for a programmatic. Dimensions and metrics are used in Google Analytics reports. False. Study with Quizlet and memorize flashcards containing terms like 1. Using the Measurement Protocol you can: A send data to Google Analytics from any web-connected device and B send data to Google Analytics from a kiosk or a point of sale system only. E-commerce platforms 3. Study with Quizlet and memorize flashcards containing terms like Metric System, meter, centimeter and more. To find your Analytics tracking code, which sequence of steps should you follow? "Admin" tab > "Tracking Info" > "Tracking Code". S. SOPs. Dimension. View activity. ClickMinded. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? - Custom Filter - Event Tracking - Custom Dimension - Custom Metric, What kinds of hits does Google Analytics track? - Pageview - Event - Transactions - All of the above, To recognize users across different devices, what. a new resource to help you get the most out of Google Analytics 4. statistics. " Each property can collect data independently of each other using a unique tracking ID that appears in your tracking code. A dimension that can help you analyze site performance. ). , English) Campaign / Campaign ID The name of a marketing campaign that led to a conversion (e. and more. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Metrics are quantitative measurements related to one or more dimensions. A metric within Google Analytics refers to the numbers in a data set often paired with dimensions. Account selector, 2. The total amount of revenue a business has made in a given. The total number of visits to your website B. Users / Visitors. Study with Quizlet and memorize flashcards containing terms like If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers? User-ID Device-ID Audience triggers Predictive audiences, What platform can you connect with. Google Analytics is a simple-to-use, mostly automated solution for the gathering and analysis of web traffic data. 0 and more. You can use a web traffic tool such as Google Analytics to measure how much your traffic comes from organic social media. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems?, 1. Dimensions and Metrics in Google Analytics. Choose "Greater precision" in the sampling pulldown menu. Now, you will have access to every metric and stat you could conceive of. Send data to Google Analytics from a kiosk or a point of sale system C. Study with Quizlet and memorize flashcards containing terms like Google Analytics can collect behavioral data from which systems?, To track website behavior data with Google Analytics, which steps will you need to complete?, The Analytics tracking code can collect which of the following? and more. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. Live. The Google Analytics service gives users a view into how their Website is performing in comparison to other Websites of similar size. A tag 2. You can change the default 30 minute session timeout in Google Analytics. -Metrics are quantifiable measures used to track the status of a marketing process. The marketing analytics process should serve as the performance interface to all other marketing processes. aggregates your data into database tables. Using the Measurement Protocol you can: send data to Google Analytics from any web-connected device send data to Google Analytics from a kiosk or a point of sale system upload aggregated data tables to Google Analytics A and B only A,. - Mobile Applications. The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. If you don’t have a data and analytics background, the UI is. Website referral traffic B. On the one hand, GA4 is a lot more accessible than Universal Analytics. True. Study with Quizlet and memorize flashcards containing terms like Digital analytics is, what is the first step of analytics planning?, which of the following should be the first step you complete during the analytics planning process? and more. They can be used to access your data outside the Google Analytics interface, including in Google Sheets and your own custom applications. SEMrush Traffic Analytics is like Google Analytics with access to your competitors' direct, referral, search and social traffic. , United States) The language the user’s browser or device uses (e. Search engine traffic other than Google C. C) hey help bring meaning to data. A metric is quantitative measure (numbers) What do you add to the header of all pages on a site to allow sharing of data with Google Analytics Universal tracking codeWhat feature can join offline business systems data with online data collected by Google Analytics? Data Import. It utilizes JavaScript, which means it will collect data even if a page is fetched from a cache or proxy server. 10. That’s equivalent to a 70% engagement rate, leaving you with a 30% bounce rate. Study with Quizlet and memorize flashcards containing terms like Digital analytics is, what is the first step of analytics planning?, which of the following should be the first step you complete during the analytics planning process? and more. Study with Quizlet and memorize flashcards containing terms like Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all. View activity. The demographics and interest category information in Google Analytics comes from. As of December 31, 2016, Big Horn Company had total assets of $100,000, total liabilities of$30,000, and common stock of $50,000. 0?, What are the six most frequently used digital marketing tools? and more. Where everything lives inside Google Analytics. can find under: Admin, user management, tracking info, filters, goals. Populate your Instagram account with a bio, profile picture, and at least 5 images or videos. Screenview Hit – Screenviews are similar to pageviews. APIs include the Core Reporting API to access data from the standard reports, the Real Time Reporting API to access live data, the Multi-Channel Funnels API to access attribution data, plus the Embed API, the. Careers. Social Media Impressions. 2. -Create remarketing lists in Analytics to use in Google Ads campaigns. The science of data. , Which of these represents the hierarchy of accounts, properties and views in a Google Analytics account? , What is a "metric" in Google Analytics? and more. Study with Quizlet and memorize flashcards containing terms like (T/F) A New Custom Channel Group May Be Applied Retroactively To Organize Data That Has Been Previously Collected. Users that had at least one session on your site in. a standard of measurement. What data does Google Analytics prohibit collecting? An attribute of a data set that can be organized for better analysis What is a "dimension" in Google Analytics? Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In GA, what is the "Bounce Rate"? and more. A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. 2) Marketing objectives: These support the business objective. , Which of the following are true about segmentation? Select all that apply. True or False. Test. 2. The number of visits and visitors to your website, reported as sessions and users. Continue tracking KPIs and tie them to your. Custom Filter B. The paid version of GA is called Google Analytics 360. What metric-dimension combination. When a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. An attribute of a data set that can be organized for better analysis. B) They are used to track the status of a marketing process. For example, a dimension will let you know which country your visitor came from, but a metric will let you know how many. Source / medium. To collect data using Google Analytics, which steps must be completed? Create an Analytics accountAdd Analytics tracking code to each webpage. In most cases you'll have access to a single ___ that's storing data for your website, but if you're managing multiple websites that aren't directly related, then these should be stored in separate ___. Agency Tip: Use your client onboarding questionnaire to identify which Google Ads metrics & KPIs are most important to your clients and then build your campaign dashboards and automated reports to provide that data consistently. Learn. Study with Quizlet and memorize flashcards containing terms like What are the 5 reporting modules, what does real time tell us, what is the dashboard and more. overview locations traffic sources content. Dimensions and Metrics in Google Analytics. Study with Quizlet and memorize flashcards containing terms like What scope applies to Custom Metrics?, What channel is not included in the default Channels report?, Google Analytics cannot collect data from which systems by default? and more. However, whereas pageviews. What are UTM parameters? Tags added to a URL, and when clicked, the tags are sent back to Google Analytics and tracked. How Many Metrics are There in Google Analytics 4? Google Analytics 4 has ten different metrics that are trackable, with several secondary metrics listed. Study with Quizlet and memorize flashcards containing terms like Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?, How can Google Ads use audiences from Google Analytics when the two are linked?, One of. Study with Quizlet and memorize flashcards containing terms like Choosing a KPI is: -A permanent decision -Best done with the help of an experienced consultant. You can use bounce rate as a metric that indicates the quality of a webpage and/or the “quality” of your audience. RevenueMany report tables display a row for each possible combination of primary and secondary dimension values. Google Analytics for Beginners Learn with flashcards, games, and more — for free. Quizlet for Schools; LanguagePhase 1: Identity Metrics. Content groupings allow you to view and compare aggregated metrics by content group name,. 6 (9 reviews) Which is FALSE about marketing analytics metrics? A) It is easy to track the important metrics. What feature is required to send data from a web-connected device (like a Point-Of-Sale system) to Google Analytics? Google. Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In Google Analytics, what is the "Bounce Rate"? and more. what IS possible. Learn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. In this article:Study with Quizlet and memorize flashcards containing terms like To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?, Filters may be applied retroactively to any data that has already been processed. 1000 mm. Custom Metric c. , What does Google Analytics call a URL that passes data parameters for reporting?, When does Google Analytics tracking code send a. -Only valuable if your site has lots of traffic, Latency to goal (e. A dimension that can help you analyze site performance. Custom Filter Event Tracking Custom Dimension Custom Metric. The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. What Is A "Dimension" In Google Analytics. Study with Quizlet and memorize flashcards containing terms like When viewing the Mobile Overview report below and comparing "Made a Purchase" and "Didn't make a purchase" segments, which conclusion is recommended?, Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?, Which feature. The metric Sessions is the total number of sessions. Term. , The solutions gallery allows you to import or share. Universal Analytics. It replaces Average Time on Page as a metric in Google Analytics 4; Average Time on Page metrics recorded only time that a user spent on a page during a session, regardless of if the user engaged in any events (link clicks, scrolling, etc. Study with Quizlet and memorize flashcards containing terms like what feature must be enabled to use multi-channel funnels?, What Data table display compares report metrics to the website average?, view filters are applied in what order? and more. revenue market share. Study with Quizlet and memorize flashcards containing terms like What is the process by which google analytics collects data, account level, property level and more. , The question of how to account for social media marketing ROI is particularly challenging. Google Analytics code is implemented on each web page 2. What is a "metric" in Google Analytics? The numbers in a data set often paired with dimensions. - Users who have children under the age of 18. To recognize users across different devices, what feature must be enabled?. This article describes the. days to purchase) can be most useful for: -Understanding the buying cycle . What is a "secondary dimension" in Google Analytics? (click here)An. -value. The science of data. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. Study with Quizlet and memorize flashcards containing terms like what is Bounce rate?, what is a secondary dimension?, how do you increase the amount of data in a sampled Google analytics report? and more. What is a "metric" in Google Analytics? The numbers in a data set often paired with dimensions. Measures data. Google Analytics - 70 questions quiz for Professional Development. -Metrics help bring meaning to the data. Flexibility refers to, Which is a social media information flow? and more. Other parameters require you to create custom dimensions and metrics to see the parameter values in Google Analytics. A Google Analytics report is made up of dimensions and metrics. What is used to create Smart Goals? Machine-learning algorithms. 18 During data processing, Google Analytics: transforms your raw data from collection according to your configuration settings. mschaffner. Edit. Identify areas of strength and weaknesses. Fill in the blank: In data analytics, the data ecosystem refers to the various elements that interact with one another to produce, manage, store, _____, analyze, and share data. Which Google Analytics visualization compares report data to the website average? Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems?, To collect data using Google Analytics, which steps must be completed?, The Analytics tracking code can collect which of the following? and more. Get a hint. Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals. Term. 3. When users visit a website for the first time and complete a conversion 2. Using the measurement protocol you can. Event Hits pass four parameters of data in the URL. Study with Quizlet and memorize flashcards containing terms like What is the language used to connect performance across all digital marketing initiatives?, T/F: Digital media provides marketers with more data than does analog media, According to this chapter, what is the core objectives of marketing? and more. Choose "Greater precision" in the sampling pulldown menu. Study with Quizlet and memorize flashcards containing terms like What are the 3 recommended view for each property to protect your data? (3), Examples of other types of views (3), What is a destination goal? and more. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Profit/Total Investment x 100. Create new audiences based on predictive metrics b. Study with Quizlet and memorize flashcards containing terms like In the linear attribution model, For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?, which of the following would you use to show two date ranges on the same graph? and more. , sk by edges of capacity ∞. Data is a collection of facts. What report indicates the pages of a website where users first arrived? The Measurement Protocol. This goal typically focuses on increasing revenue, profit margin, or volume (for example, units sold). That last line deserves a little more attention: triggering a single request to the Analytics server. Google Analytics. True or False. What is the "Bounce Rate" in Google Analytics? and more. It is based on events and parameters; basically, you track every interaction with an event and how you define the details is up to you. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. Metrics might include visitor numbers, revenue, goal completions, and so on. What does the "Users" metric. Find other quizzes for Education and more on Quizizz for free!. Event Tracking b. The percentage of visits when a user landed on your website and exited without any interactions B. A segment of data separated out in a report for comparison. Each Google Analytics account has at least one "property. An attribute of a data set that can be organized for better analysis. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. Event Tracking C. Please save your changes before editing any questions. What is a "metric" in Google Analytics? - A dimension that can help you analyze site performance. Transaction Hit (also called ecommerce hit) can pass data to analytics about ecommerce purchases such as: -product purchases. . Study with Quizlet and memorize flashcards containing terms like Which kinds of hits does Google Analytics track? Pageview Event All of the above Transaction, What feature collects company-specific data such as Member Status? Custom Filter Event Tracking Custom Dimension Custom Metric, In Multi-Channel Funnel reports, how are default. T/F Competitive research tools have access to the actual profits of competitors. An engaged session is a session that lasted longer than 10 seconds, had a conversion event, or had at least 2 pageviews or screen views. Study with Quizlet and memorize flashcards containing terms like Web Analytics, User, New Users and more. The metric Pages/Session is the average number of pages viewed.